Dinesh Suiting … with Sunil Gavaskar!

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© Noel Rands 2023

It was 1988. As a result of appearing in 4 episodes of “Raj Se Swaraj”, one with a huge  glued on beard when I was a Government Secretary of Bombay Governorate, word got around the advertising agencies in Bombay that, not only was I the Midland  Bank Group Representative, South Asia but also I was an available white face for commercials and I was cheap! Really, it was an irresistible combination. As I was my own boss, I could give myself the occasional hour off and appear before a camera.
On one occasion Indian Overseas Bank in Madras telephoned to say “Mr Rands! We either see you in one of two places. On television or in our office. When are you coming to see us again?” They wanted to discuss a piece of banking business but wanted also to chat about film stars I had met. “Do you know Rekha?”. “Swell, she did come to dinner last week but we didn’t really get a chance to chat. I know Sayeed Jaffray much better!” Midland’s business didn’t suffer because their local Representative was becoming a minor celebrity and it did bring in business, much to the annoyance of my Indian Colleague, a retired Chairman of a Bank, who resented the attention I was getting!
 
I was asked to go to Breach Candy Swimming  Bath Trust (in fact, I was its Chairman) to film an advert for “Fryums! You Wanna Try-um!” There was me, my “wife” and my “son” who, by the way, is now a Lt Col in the British Army. Well, we all have to start somewhere. I had replaced the lady’s husband as I looked more like her husband, as far as the camera was concerned, than he did! The high point of the commercial was rubbing your stomach and also patting your head because of the excitement of eating Fryums (they were a bit like an Indian equivalent of ”Wotsits”!)
Then there was me as a radio commentator of Roger Bannister breaking the 4 minute mile barrier; an advertisement for Jensen and Nicholson’s paints. I made up the words as we went along and everyone seemed to be happy. I think I mentioned Chris Brasher and Christopher Chattaway as the other runners which was more or less accurate. But, hey! how accurate is a paint commercial anyway?
 
Then I was cast as a figure in an advertisement for “Dinesh Suiting”, a very important Indian brand. I think another was “Vimal” with the tagline “Only Vimal”, not exactly punchy but afterwards people commented on my being in a Vimal advert and I had to assure them, it was “Dinesh Suiting”.
The advert was to emphasise that Dinesh had international appeal. The Star was the cricketer Sunil Gavaskar. He was the first Test Batsman to score 10,000 test runs and recently had stepped down as Captain of the Indian Test Team. He was, and is, a Star!” It was booked for two days with a stand in (Mr Gavaskar doesn’t do rehearsals). So me and the blonde lady and a dachshund on a lead and an understudy.
They were not sure how International I should look so they tried me first in a striped jersey, a beret, sitting on a bike with a baguette under my arm plus the lady with the dog. In those days, there were no digital cameras, instead so many reels of 35mm film and with the occasional Polaroid for an instant shot. After playing around with me and the baguette and where I should put it, on and off the bike and rearranging the beret, they decided I should be an Englishman after all.
 
So, a suit and tie and pocket handkerchief and they produced a large London Underground roundel. Unfortunately, I think it had something like “London Station” in the middle so we had to stand in front as that wasn’t a station. I suggested a copy of the Financial Times and the dog was told he was surplus to requirements. Its owner got paid and I didn’t which rather made clear how important I was on the cast list; just below the dachshund. Some years later, when I was in Lagaan in Bhuj, they would be a daily call sheet and I noticed that I was on the list that said “Elephant and umpires” so by then I was listed with a better class of animal!
 
The day of the actual shoot and Mr Gavaskar appears (but no dog). He could not have been more friendly. A copy of the Financial Times was produced and Mr Gavaskar pointed out the mistake on the naming of the underground station. No problem, we were position to block out most of the offending words. We worked out how I should hold the paper and owe to assume a false pose of superiority but with Mr Gavaskar as the Star. It went extremely well. Later, the producers invited me for a drink and, instead if payment, gave me a beautiful piece of Indian silverware from Kutch, far nicer that cash and which I still treasure.
 
I met Mr Gavaskar on  several occasions after that, including inviting him to lunch at “Menage a Trois” in the Taj Mahal hotel to meet a visiting journalist from London who was writing a book in on The History of Indian Cricket. It was a lovely lunch and the last time we met other than across a room.
 
Later, I moved to Hong Kong and my experiences in Bombay heled me to appear in over 50 commercials to television, newspapers and magazines. I suppose my reputation had preceded me? “He’s not bad in front of a camera but, more importantly, he’s cheap”!
 
Noel Rands
February 2023

© Noel Rands 2023