Snapped up

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© Noel Rands 2022

“Name?” “No-well” “OK, Face the camera. Turn left. Turn right. Slowly turn around. Look at the camera. Smile and say something about yourself”

I had become a “Talent” and this was a typical audition. Signed up with various agencies, one of them would call me (in those days maybe a message on a pager; so long ago I’ve forgotten how they worked. Anyway, they preceded mobile phones.) and gave details of where to attend an audition. Seldom was I told what it was for. Every now and then I was booked in advance for a specific job and just told to report to a location. Taking a suit, a selection of ties, a white and a blue shirt. Maybe something casual. On one occasion I was asked to report in a suit to Cat Street Antiques market off Hollywood Road where I was joined by a little white haired old lady who, it seems, was my wife and we were typical tourists visiting the market and gazing at items. A bit like Bargain Hunt except no £300 or an expert to help. Depressed that they thought I looked old enough to be her husband, I did it for the money. Then the next call. Would I turn up at a studio in a dinner jacket? It was an advert for designer spectacles, I was with a blonde girl and was supposed to look like James Bond. My spirits lifted!

On occasion I did a TV advert for Silver Spoon Cubed Sugar, dressed to look like Anthony Hopkins in “Remains of the Day” and discovering in the end scene that I had forgotten the sugar tongs for the lumps. I advertised Fosters Lager in a long shoot with many scenes.

This unrecognisable version of me with my slim face and fake moustache, copying Uncle Ben in “Uncle Ben’s Rice”, was shot in Hong Kong with another version in Guangzhou. I went to the factory and saw hundreds of labels with my face on but mainland Chinese friends, who I met when I was trading in activate carbon, told me they had never seen it. I did another for Aussie Paint and they produced a full size free standing cut out of me in a white boiler suit with my finger pointing down at a tin of paint. Nobody saw that either but I was paid so I suppose I shouldn’t complain

I have advertised new property ventures, Gordon’s Gin, some sort of tonic wine filmed in a fake Ming Dynasty Village in Kowloon, appeared nude sitting in a bath clutching a yellow plastic duck (the angle of the shot protected my modesty), appeared under a shower singing “O Sole Mio” advertising a body shampoo. (They dyed my hair black for that one; I though it would wash out but it didn’t and I hated the look so much I had my head shaved!) I flew once to Seoul for an advert. A friend said “What’s it for?” and I said I hadn’t asked. “But it might be something you wouldn’t want to do” I replied that for the money they were paying there was nothing I wouldn’t want to do! In fact it was for Asiana Airlines and I was a passenger in First Class enjoying a meal. The resulting shoot appeared in Time and Newsweek. There was a follow up video in Hong Kong using an elaborate piece of equipment and somebody recognised me in Australia. BBC World News takes adverts and a friend in Bombay, not able to sleep and getting up in the middle of the night, saw me advertising Fosters Lager on BBC. I did voice overs for Citibank and also talking books for Macmillan Publishers. Now, two of the wealthiest actors in the UK are Martin Jarvis and Miriam Margolyes who do voice overs. They get repeat fees (royalties)  for each time the advert is shown. In Hong Kong you get a one off. One television advert for a bank, in which my face replaces Benjamin Franklyn on a US$100 bill, appeared for years; but just the one fee for No-well. The penultimate audition I attended was for was for a special video phone at the new airport. I did my turn, said the words, and the girl said “No-well, you are the most professional talent I have ever seen”. I knew that I wouldn’t get the part and I didn’t. She apologised and said “You are too well known and they have decided to use real people”; and I couldn’t convince her I was real. The last advert I did was for a hearing aid. I was reluctant to do it but money was offered and I thought that only if someone was deaf would I be seen. Nobody has ever commented so maybe my friends in Hong Kong all have perfect hearing.

When I returned to London I tried to register with an agent. I was told that because I was so experienced, they would not charge me for the entry in their register. I have never had a call. In Hong Kong, I was amongst a select few. In London, amongst millions, I was anonymous.

However, about 5 years ago I was asked to appear in some videos promoting Italian wine including Prosecco. I did about 5 or 6, in many cases re-writing the script from Italian English into English English. They were on YouTube under Noel Lester Rands for some time; but no more. For a while, No-well lived again. Now he is back in the box marked “Used. No further use”!

But once upon a time……………………!

Noel Rands

Secretary

British Egyptian Society

© Noel Rands 2022